The digital camera industry is seeing the new company getting ahead. A recent report indicates that Sony had replaced Nikon for second place. Nikon reported a projected loss of more than $92 million for this fiscal year, which has made some space for Sony to get ahead in this race. Earlier, Nikkon was projected to have more than $110 million of profit for 2019, but because of the restructuring scheme, the company is now sitting at $92 million colossal loss.
Sony, on the other hand, had played smartly by investing the right amount of money into the digital camera industry when its competitor was making some significant changes. Sony previously said that they are going to be the best camera making company by the end of 2021, and with this report, it seems like the company is going on the right path. Sony is focusing more on building innovative and new cameras, which will yield more market share than its camera. There is no surprise that they even succeed in getting customers to buy the right amount of cameras.
Canon remains the top camera making company, and Sony will have more amount of money and hard work to beat this giant company. Nikkon, on the other hand, is trying to invest $92 million into restructuring projects to get back on track. Overall, all of these three companies are not performing that much higher because their growth is downward, yet Sony is in the least lousy case. So that position might help Sony to get ahead of its competitors if the demand for cameras from amateur and professionals rises in the next few months. Sony looks to be on the right path of becoming the biggest camera making company by the end of 2021, and if they continue this strategy soon, it will be in that position.