Music streaming is an emerging sector, and it is witnessing steep competition among the existing players these days. The competition is expected to become more intense as more players are going to join the bandwagon shortly. Amazon, which is a prime player in this sector, is upping the ante to take on both the existing rivals and newcomers- as is clear from its latest move. The Amazon Music streaming service has now become free. It will be offered free on the web, Fire TV, Android, iOS. The free version, however, will contain some ads. The good thing is you can access thousands of stations and top playlists through it without paying anything. No credit card signup will be required to avail of the service.
The ad-supported free version of Amazon Music was earlier available only on the company’s popular Echo lineup of smart speakers. However, the service is still not available to all Amazon users. As of now, only those living in Germany, the UK, and the USA can avail of this service. The ad-supported Amazon Music is good news for those who want to avail of music streaming at zero expense, but it will have a few limitations. To avail songs on-demand, you may have to opt for the paid service. That way, you can get rid of the ads and access almost 50 million songs. Amazon Music Unlimited costs $9.99/ month, and Amazon Prime users get it at $7.99 a month. However, the ad-supported free version offers access to about 2 million songs.
This rollout is going to put pressure on competing for streaming services such as Spotify. It will also bring the rivals like Pandora and Google Play Music within its reach. The reality is Amazon already enjoys a lead in the smart speaker market. Offering free music streaming is likely to attract more people into the evolving intelligent home ecosystem. Soon after Amazon made this announcement, stocks of rival Spotify went down by a margin of almost 5%.